Overview

Assignment

To create an e-commerce experience for a menswear start-up fashion brand.

SOLUTION

Create a shopping experience that wasn't just a store but a place to educate and delve deep into the design and manufacturing process, creating a compelling narrative around each garment. My focus was to remove obstacles to purchasing, convert to sales, and to reflect those ideas through UX and design.

SEHT

UX/UI
Art Direction

FREELANCE

CD/Lead Designer

User Experience

eliminating Clicking

One of the nuisances of more conventional image galleries is having to click-through individual photos for a larger view. To combat this, I conceptualized an image gallery that was inherently full resolution and full-bleed within the browser. To view the images, a user would simply have to scroll, which was much more convenient on all devices. Eliminating clicking also significantly reduced perceived load times.

Highlighting photography

The “full-bleed” image gallery required a redesign of the original wireframes. To make the full-bleed gallery work, the photography would have to shot a specific way and edited so that there was ample negative space to accommodate the floating, sticky shopping module.

increasing conversion

This “full-bleed,” scroll-activated image gallery also worked to allow the sticky shopping module to be ever-present within the browser, encouraging the user to add the product to their cart.

*“Full Bleed” Gallery / Sticky Shopping Module*

*Section below the gallery and shopping cart: different media explaining the story behind about each garment*